The Serial Dater’s Shopping List by Morgen Bailey

The Serial Dater's Shopping List by Morgen Bailey

Morgen Bailey comes to the blog today with a summer getaway read – please read on for my review of

The Serial Dater’s Shopping List

Isobel is a new-40-something who writes a tech column for the local paper, and has a boss who wants something “more”. Challenging her to write a column on internet dating, 31 dates in 31 days – he sets her assignment. And at first, there is a solid sense of “why not” from Izzy, as she makes her list of ‘likes”, establishes her profile and gets ready to go. She’s not entirely alone in this ‘search’ either for a man or navigating the maze of ‘social life after 20’, as her colleague, the ‘health and beauty’ columnist Donna is in a similar boat…

Morgen Bailey presents the ups and downs of the dating world, using an internet matching site as the way in. From meeting Mr. Maybe all the way through the possibilities to Mr. Never on a Bet, Isobel is tested, often to the point of stretching too far. There’s not a ton of changes for Isobel, but she’s taking strategic breaks from the assignment to get to better know her colleague Donna as they dissect each ‘date’ and go through the little one could glean in the (often) thankfully short exposure to Day whatever’s date. More time away from the assignment comes in the form of Izzy’s family and her conversations and time spent with her niece, getting to Lola and her tiny quirks – all of which served to take Izzy from a rather superficial and stereo-typically flat character with the emotional depth of a puddle to fill her out, marginally, It’s not a story that challenges or requires you to rework your expectations of characters or situations – but it really isn’t meant to be – there’s little depth or scope for challenge here. And that isn’t always a bad thing – this is a getaway, escape read that won’t require your full attention or great examination as to motive, character or even plot. A solid, if uninspiring beach read.

The Serial Dater’s Shopping List by Morgen Bailey

Title: The Serial Dater's Shopping List: 31 Men in 31 Days
Author: Morgen Bailey
Genre: Contemporary Woman's Fiction, Humor elements, Setting: Britain
Published by: Bloodhound Books
ISBN: 1912604485
Published on: 7 July, 2018
Source: Publisher via NetGalley
Pages: 334
Rated: two-stars
Get Your Copy: Amazon Barnes&Noble IndieBound
See this Title on Goodreads

31 dates in 31 days – what could possibly go wrong?

Isobel MacFarlane is a recently-turned-40 journalist who usually writes a technology column for a newspaper based in Northampton, England, but her somewhat-intimidating boss, William, has set her the task of meeting 31 men, via a local internet dating site, all within a month.

Having an active, though fruitless, social life with her friend and ‘Health & Beauty’ colleague Donna, she knows what she wants in a man, so creates a shopping list of dos and don’ts, and starts ticking them off as she meets Mr Could Be Right Except For, Mr Not Bad, Mr Oh My Goodness and Mr Oh So Very Wrong.

Follow the ups (there are a few) and downs (there are many) of the dating process and intertwined with her experiences, get to know her colleague and family, including her niece Lola who, apart from being an amazing storyteller, can eat ambidextrously whilst wearing a Princess glove puppet on her right hand, and Baby, William’s non-too-healthy African Grey parrot.

A copy of this title was provided via Publisher via NetGalley for purpose of honest review. I was not compensated for this review: all conclusions are my own responsibility.



2 responses to “The Serial Dater’s Shopping List by Morgen Bailey

  1. I had a friend who challenged herself in a similar way, but a more reasonable amount — 90 dates in a year, I think it was. She got bogged down for some of the same reasons this character struggled. Interesting structure for a story.

    • It was an interesting premise – but so much of the push here was in ‘creating’ moments and the characters got lost in the mix… thee was much more that could have been done with it all I think – with better results.

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