Switch and Bait by Ricki Schultz

Switch and Bait by Ricki Schultz

Ricki Schultz comes to the blog with a refreshing and clever romantic comedy about a young woman and her tweaks for online dating . Narrated by Ava Erickson, please read on for my review of

Switch and Bait

Blanche spent much of her college years being known as the Love Guru in her sorority, for her ability with matchmaking, even though she’s never managed to parlay those talents into a relationship of her own. Now out of school, she’s managing a bookshop a dating site that caters to the women of Washington, D.C., helping them to tweak their profiles to meet a man. She also handles those ‘pesky’ introductions and screenings, fending off inappropriate responses, photos and other such nonsense. Her business is well-regarded, and the quick interactions with men and women are clever and often funny. Until Blanche sees a familiar name cross her desk – her old crush, Henry.

Determined to find him a match and ignore her own feelings, Blanche is working to find Henry a match, but her own memories and lingering feelings don’t allow her to stop reviewing their past. On different ends of the political spectrum their interactions were full of snark, bickering and loaded with sexual tension. But, part of her job is to see her client’s find their happy endings, and while she’s flirting and messaging back and forth with Henry, she’s also desperately trying to convince herself that her own feelings are dormant, and despite her facility with matching others, she’s not worth the men who cross her desk. Alternatingly funny, poignant and the occasional moments of “I know this won’t end well”, the story is a perfect light-bite, a read in one sitting or listen on the road, book that will leave you smiling.

Narration for this story is provided by Ava Erickson, who perfectly captured Blanche and her voice. Since this is all from Blanche’s point of view, while other characters appear, it isn’t a story full of character voices that would demand a series of specific voices to fit each new appearance, yet Erickson did manage to include some variation to distinguish new arrivals. A bit careful in the performance, her flow does take some time to get used to: there’s a tendency to include slightly awkward pauses, that once acclimated lessen in significance. A clever story with plenty of clear description, a sense of the actual person that is Blanche and her own interior monologue that is far more interesting than the blurb would lead you to believe.

Stars: Overall 4 Narration 4 Story 4

Switch and Bait by Ricki Schultz

Title: Switch and Bait
Author: Ricki Schultz
Genre: Contemporary Romantic Comedy
Narrator: Ava Erickson
Published by: Grand Central Publishing, Hachette Audio
ISBN: 1538745003
Published on: 12 June, 2018
Source: Hachette Audio
Pages: 304
Audio Length: 7 Hours: 15 minutes
Rated: four-stars
Get Your Copy: Amazon Barnes&Noble iTunes Kobo Downpour IndieBound GoogleAudibleDirect from Publisher
See this Title on Goodreads

We switch. I bait.
Let me help you snag a date.

All through college, Blanche Carter was known as the love doctor in her sorority. Now she's parlayed her talent into a unique consulting business: she runs the online dating profiles of Washington D.C.'s most eligible women.

Armed with a battalion of rules, Blanche expertly helps her clients optimize their profiles and ace that first date. But although she'll happily message handsome strangers (and fend off dick pics) for other ladies, Blanche's most important rule is the one she has for herself: no relationships. She's seen too much heartbreak to believe in real love anymore.

When a former fling pops up among the matches for one of her favorite clients, Blanche gamely messages him on her behalf. Blanche is definitely over him, and this is how she'll prove it. But if she doesn't watch out, Blanche might end up not only screwing over a client--and possibly tanking her entire business--but breaking her rule about love as well . . .

A copy of this title was provided via Hachette Audio for purpose of honest review. I was not compensated for this review: all conclusions are my own responsibility.


About Ricki Schultz

Although originally from Cleveland, Ohio, and having spent the most time there, Ricki Schultz has also lived in Georgia and Virginia. (She promises she’s not a drifter, though.) In addition to writing, she has molded the minds of tweens & teens as a middle school and high school teacher in both the CLE and the ATL-and she also spent a year teaching writing and communications at the college level. She’s back in Atlanta now, and she owns the cutest beagle ever (Molly).


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